23 May Sales Copy is Your Website Salesman
What do you think makes a person exceptionally good at selling something? Is it so because the person has accumulated a lot of product information and he can impress customers with that? Is it because he uses some ‘appealing’ keywords like ‘free’, ‘long-lasting’, ‘inexpensive’ or ‘the best company’ to motivate customers to place an order?
Or is it because he’s just so cool … because of his personality and convivial nature?
Well, friendliness, knowledge about a product and appealing words help. They all do. But, almost every salesman out there is trying to do that and majority of them CAN do all that. They cram the complete product manual, use sweet, appealing words to please prospective customers and behave like real gentlemen.
But, it is not the key reason to the success of a salesman. A successful salesman can ‘read’ the customer. He understands what a customer is looking for. Trial-and-error, years-of-experience, hard work and passion helped such a person to learn this incredible art. He has understood the technique of identifying customer’s needs.
He knows that wants and needs of a customer may not overlap all the time.
For example, a customer may need a new cell phone to keep in touch with friends and family members. But, the customer may really want a cell phone with internet capabilities, racing games and stunning looks… the customer may really want to get a cell phone that is considered ‘cool’ by friends and neighbors.
Thus, by learning about the thinking pattern and perceptions, a salesman is able to know what a customer really-really wants. Then, a salesman uses his skills to make a sale.
Your sales copy (or web copy) has to do the same. Learn what exactly your website users want and need. Ask a qualified and experienced web content writing professional to develop a persuasive sales copy. Make sure each page on your website, newsletter issues and sales letters is designed to promote, help and sell.
Let your website salesman talk to your customer.