AI search & digital marketing

More of your customers now ask ChatGPT, Perplexity or Google’s AI Overviews and take the answer they’re given, without scrolling a list of links. We make sure that answer includes you. That means generative and answer engine optimisation (GEO and AEO), built on the technical SEO that search engines and AI tools both depend on, with local search, paid advertising and content run alongside. It’s the same targets-first programme behind our SEO case study, where we agreed specific monthly targets with the client before any work started rather than promising vague growth.

Being the answer, not a link

An AI assistant writes one answer and cites a handful of sources. The work is making your business one of them:

• Answer-first pages. Each page opens with a direct, quotable answer to the question it exists for, then the detail. That’s the passage an AI lifts.
• Facts a model can repeat. Specific services, prices, locations, dates and figures, stated plainly and the same way everywhere, not buried in marketing copy.
• Structured data. Organization, LocalBusiness, Service, FAQ and Article schema, so machines read what a page is as well as what it says.
• One consistent identity. The same name, address, phone and description across your site, Google Business Profile, directories and social profiles, so a model is confident they’re all you.
• Crawlers let in on purpose. robots.txt and an llms.txt that welcome the crawlers behind ChatGPT, Perplexity, Claude and Google, rather than blocking them by accident.
• Mentions beyond your own site. AI answers lean on reviews, directories, press and industry lists, so we work on where you’re mentioned as well as what you publish.

This site is built the same way: structured data on every page, question-led FAQs, and an llms.txt for AI crawlers.

Local search, specifically

For a business that lives on being found nearby, the three results above the map are effectively the whole page, and increasingly they’re what an AI assistant reads out when someone asks for a recommendation. Ranking there is a different job to ranking a page, and it’s mostly maintenance:

• Claiming and completing the Google Business Profile, then keeping it complete
• Citations and directory listings that agree with each other on name, address and phone. Inconsistency is the usual reason a listing underperforms
• Replying to reviews, because an unanswered review is a signal too
• Photos, offers and posts often enough that the listing reads as live rather than abandoned

What we won’t promise

No one can guarantee a first-page ranking or a mention in ChatGPT. An agency that does is either guessing or has a definition of success it hasn’t shown you. What we do instead:

• Targets agreed before the work starts, specific and measurable, sized against your actual starting position and how competitive the questions are.
• Reporting against those targets, not a list of tasks completed. Activity is easy to produce and tells you nothing.
• A straight answer when something isn’t working. Some questions aren’t worth the budget it would take to win them; some traffic problems are really conversion problems and a campaign won’t fix them.

Where the fix turns out to be structural rather than promotional, like a site splitting its own search value across near-duplicate pages or one too slow to hold the traffic it earns, that’s web & app development work, and we’ll say so rather than sell you a retainer.