If you have a business website, you know how important keyword research is. After all, it is an important aspect of SEO procedure. But what’s the proper way to do keyword research for SEO ranking? Don’t how to look for the best target keywords?

Well, we understand that it is a challenging process. That’s why we have created a proper guide for beginners to start with keyword research for their website.

What Is Keyword Research?

Keyword research is a simple process of searching and analyzing different search terms. These search terms are the words that people type into search engines to find certain information. Generally, the purpose of keyword research is for SEO or digital marketing. With the right keyword research, we can uncover certain queries, their ranking issues, the popularity of such queries, and more.

What’s the Importance of Keyword Research For SEO?

Keyword research offers valuable insight to queries that your target audience searches on Google. With this insight, you can get actual terms that people use to find something online. With these search terms, bloggers and content marketers can make proper content and marketing strategies.

How to Do Keyword Research For SEO Ranking?

Here are some important ways to keep in mind when doing keyword research to improve the SEO ranking of your website:

1. Brainstorming To Do Keyword Research For SEO

This is one of the simplest ways to do keyword research for SEO. It begins with the creation of a list of all possible terms that your audience may use for discovering your service or product in the search box.

Simply think like your customers or ask your family or friends about the terms they’d use to search on Google for your service or product. Once you have created a list of different keywords, simply select the ones that are closely relevant to your brand or business. Keep doing it for some days and make a final keyword list with excellent relevant keywords.

2. Use Different Keyword Research Tools

You can use efficient keyword research tools to find the most relevant keywords. There are so many free research tools for keywords. Some of these are – Google’s Keyword Planner, Wordstream, Keywords Everywhere, and more.

For instance, if you’re a shoe brand that makes women’s shoes, you can use any of these tools for keyword search. Some of the common keywords for such brands are ‘women shoes,’ ‘shoes for women,’ and ‘trendy women shoes.’ After that, analyze the higher search volume of these keywords using the same tool.

3. Competitor’s Analysis

You have to look for keyword competitiveness to check what terms your competitors are using. For making the procedure simpler, make use of commercial or free keyword research tools. It enables you to analyze how competitors are making use of keywords research for SEO ranking.

With this knowledge, you may complete keywords via Google Ads or provide informative content with those keywords.

4. Target Locality

Your competitors may be strong as per their brand and the term they use for SEO ranking. Due to this, it is a great idea, to begin with, target keywords aiming at your neighbourhood. It means you have to work on location-based keyword research for SEO. This is because such keywords based on location are useful for boosting your brand exposure. It also encourages your customers for buying your services or products. For instance, some of the location-based keywords are ‘women shoes Chandigarh,’ ‘shoes for women Delhi,’ etc.

5. Study Buyer’s Personalities

By understanding your target audience’s personalities and preferences, you can select the correct keywords for improving your firm’s SEO ranking. You can find out the correct keywords after analyzing their requirements and demands, as well as personalities.

For instance, you have to analyze the audience’s age, behaviour, habits, liking, needs, etc. for the right keyword research for SEO. This is how you can identify the relevant keywords for your business.

6. Prioritize Your Keywords

Another important thing to consider when doing keyword research for SEO is ‘prioritizing’ them. You may create a huge list of keywords or keyword phrases as per your analysis. But which out of those hundreds of keywords are apt for your SEO ranking? For this, you need to prioritize your keywords.

It is often done in various ways, such as, targeting:

Keywords for services or products that offer a high-profit margin to your business.
Popular keywords for which you may sell more services or products.
Low competition keywords for creating awareness when if much profit is not earned.

When you start ranking well for these keywords, you can further expand your SEO techniques for more keywords.

7. Analyze Search Reports

Your website has a search bar, which shows different thinking patterns of your customers. This search box is often used by visitors to find specific products or information on your website. You can analyze a search report and check what keywords customers type on your search bar to find specific products.

Using this information, you can create products or content meeting your audience’s demands and expectations. Moreover, you will find out the most used search phrases that help you with higher SEO ranking. Plus, you can reach more target audiences.

8. Concentrate On Long-tail Keywords

A keyword with a minimum of three words or more is a ‘long-tail keyword’ for search engines. Such long-tail keywords are useful for targeting certain demographics – not large groups of people. In simple terms, these are highly specialized compared to general keywords. And, often less competitive

The long-tail keywords are great for conversions. It is because users who use these long phrases have more intent compared to those who type short terms or phrases.

For instance, “red shoes for women” is a long-tail keyword. Despite its low search volume, the consumers are more inclined to purchase a red jacket when they know what exactly they want.


This is all we have for the 8 best ways to consider when doing keyword research for SEO ranking. If you are not sure how to do it, contact us for help. At Netgen, we have an expert team that handles keyword research to help your business rank higher on search engines.